BilenProblem SolverSystem ThinkerDesign StrategistWorkflow OptimizerUX Craftsman
Designing clarity into complexity
Hands-on UX designer with 20 years in the field. I love rolling up my sleeves and make complicated systems feel effortless to use. I thrive on collaboration and while being curious and open to new approaches.
Years of Experience
Hours of user testing
My Journey
Barclays
JPMorgan Chase & Co
Clydesdale Bank
Prudential Assurance
CNN
A blend of technical proficiency and creative vision, constantly evolving
Portfolio
Each case study dives into the design process, the challenges faced, and the real-world outcomes achieved. I hope these stories give you a clear sense of how I approach design: with empathy, clarity, and a touch of stubborn curiosity.
Transforming Clydesdale Bank’s lending process from paper-heavy and outdated workflows into a seamless, digital-first experience.
Redesigning the PruAdviser platform to better support financial advisers with improved tools, usability, and access to Prudential’s resources.
Redesigning CNN’s Newsource portal to unify platforms, improve usability, and increase adoption among affiliates.
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Blog
You'll find articles exploring industry trends, the impact of AI on design practice, reflections on design methodologies, and my take on emerging tools and technologies shaping our field. It's a space for candid discussions about the challenges and opportunities facing designers today, offering insights gained from my experience and observations within the design community
